Regarding product life cycles, good marketing managers know that:
A. all new brands start off in the market introduction stage.
B. product life cycles can be extended through product modifications.
C. a product must pass through all the product life cycle stages.
D. no strategy planning is needed during the sales decline stage.
E. a firm should use penetration pricing during market introduction, especially if the cycle is expected to move slowly.
Answer: B. product life cycles can be extended through product modifications.