List and briefly explain with examples the five categories of service offerings.
The five categories of service offerings are:
a. Pure tangible goods: These are tangible goods with no accompanying services. For example, soap or toothpaste.
b. Tangible good with accompanying services: The tangible good is accompanied by one or more services. Typically, the more technologically advanced the product, the greater the need for high-quality supporting services. For instance, car or computer.
c. Hybrid: It is an offering of equal parts goods and services. For example, a meal in a restaurant.
d. Major service with accompanying minor goods and services: This offering requires a capital-intensive good, but the primary item is a service. For instance, an air travel that is accompanied by snacks and drinks.
e. Pure service: This refers primarily to an intangible service. For example, psychotherapy or massage.