Sandy just bought a new Ford Taurus. Three weeks later, she received a rebate check for $300 in the mail. Which of the following forms of promotion was used in this example?

Sandy just bought a new Ford Taurus. Three weeks later, she received a rebate check for $300 in the mail. Which of the following forms of promotion was used in this example?

Sandy just bought a new Ford Taurus. Three weeks later, she received a rebate check for $300 in the mail. Which of the following forms of promotion was used in this example?


A. Advertising

B. Direct marketing

C. Sales promotion

D. Personal selling

E. Public relations


Answer: (C) Rebates are a common form of sales promotion similar to coupons, sweepstakes, and special sales offers that offer temporary incentives to customers to try a product. Therefore, (C) is the right answer. Advertising is a form of mass communication aimed at a large audience, so (A) is incorrect. Direct marketing involves a direct communication between the buyer and seller usually involving an immediate response, so (B) is incorrect. Personal selling involves a direct face-to-face interaction between the buyer and seller, so (D) is incorrect. Public relations (E) is also incorrect since rebate offers do not constitute publicity for a firm.


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