Turner Corporation sells its product to several competing channels that will reach the same target market. Turner Corporation is using what type of distribution?
A. Exclusive distribution
B. Intensive distribution
C. Dual distribution
D. Both (A) and (B).
E. None of the above
Answer: (C) Dual distribution occurs when a producer uses several competing channels to reach the same target market; (C) is the correct answer. Exclusive distribution (A) means that a company sells through only one middleman or one channel. Intensive distribution (B) means selling products through all responsible and suitable sellers. Since (A) and (B) are both incorrect, (D) would not be correct. (E) would also be an incorrect answer because (C) is correct.