When marketers focus on comparing their product versus a competitor's product, they
A. formulate a SWOT analysis
B. should be concerned with total product offering
C. look at the relative quality
D. Both (B) and (C)
E. All of the above
Answer: (D) When marketers compare their product to competitors' offerings, they are concerned with the quality and satisfaction of the total product (B, C). A SWOT analysis (A) is a comparison of a company's strengths vs. weaknesses, and opportunities vs. threats, rather than comparing single products. This eliminates (A) and (E) as possible correct answers.