Which of the following conditions are favorable to successful branding?
A. The dependability and availability of the product are limited.
B. The demand for the general product class is small.
C. There are no economies of scale.
D. The demand is strong enough so that the market price can be high enough to make the branding effort profitable.
E. All of the above are favorable conditions for successful branding.
Answer: (D) The demand of a product should be strong enough to make the branding effort possible. If there is no dependability and availability of a product (A), favorable branding will not occur. The demand for the general product (B) should be large, not small, for favorable branding conditions. Economies of scale (C) should be present for favorable branding to occur. Because (D) is the correct choice, (E) cannot be correct.