Which of the following factors is at the core of the marketing concept?
A. Mass marketing
B. Aggressive selling
C. Brand preference
D. Low prices
E. Customer satisfaction
Answer: (E) The three "pillars" of the marketing concept are customer satisfaction, team effort, and the firm's objective. In this question, only customer satisfaction (E) appears as one of the choices. None of the other choices are in the marketing concept and, therefore, are incorrect.