Which of the following is the most widely used positioning strategy?
A. Against a competitor
B. Away from a competitor
C. Product attribute
D. User's lifestyle
E. User's occupation
Answer: (C) Most contemporary brands are positioned in consumers' minds with respect to their features. For instance, Dell tries to position its computer as being "easy-to-use." Therefore, (C) is the best choice. Although all the other options, which includes against a competitor (A), away from a competitor (B), user's lifestyle (D), and user's occupation (E), are valid positioning characteristics, they are relatively less popular compared to product attributes.