Which of the following is NOT one of the steps in the adoption process?
A. Confirmation
B. Trial
C. Awareness
D. Decision
E. Payment
Answer: (E) The adoption process comprises the steps people go through on the journey toward accepting or rejecting a new idea. Payment (E) is not one of these steps. The six steps are as follows: Awareness (C), Interest, Evaluation, Trial (B), Decision (D), and Confirmation (A).
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Principles of Marketing
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