Which of the following is NOT a function of channels of distribution?
A. Alleviating discrepancies in assortment
B. Alleviating discrepancies in quantity
C. Providing customer service
D. New product development
E. Creating utility
Answer: (D) New product development deals with developing ideas for new products and is not a function of channels of distribution; therefore, (D) is the correct answer. Alleviating discrepancies in assortment (A) and in quantity (B) are both function of distribution channels. Because providing customer service is integrated in all aspects of marketing, (C) is also a function. Creating channels of distribution create time, place, and possession utility, so (E) is also a function of distribution.
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