Which of the following is used by a company to help separate brand names for each of the company's products, when the products are of varying quality or type?
A. Licensed brands
B. Dealer brands
C. Manufacturer brands
D. Individual brands
E. Licensed-dealer brands
Answer: (D) Individual branding is used to accomplish the above purpose of separating brands. It is used to help avoid consumer confusion of the products offered for sale by a company or business unit. Licensed brands (A) are well-known brands that resellers generally pay a fee to offer for sale to consumers. Dealer brands (B) are brands that are owned or created by intermediaries. Manufacturer's brands (C) are brands owned and/or created by manufacturers or producers. Finally, licensed-dealer brands (E) is incorrect. These brands would be owned by a dealer and licensed to other dealers.