3M's marketing campaigns emphasize its role in improving but not manufacturing products. This is an example of ___________, whereby a company reaches for the final consumer despite not selling or dealing with that consumer directly.
A. Stimulating demand
B. Fluctuating demand
C. Derived demand
D. Indirect demand
E. Contingent demand
Answer: A - 3M's marketing campaigns emphasize their role in improving but not manufacturing products. This is an example of stimulating demand, whereby a company reaches for the final consumer despite not selling or dealing with that consumer directly. Stimulating demand occurs when a business marketer (which normally deals with other businesses) makes the final consumer aware of their activities. In this example, 3M may improve the proficiency and safety of products it sells to other businesses, but it promotes its activities to the final consumer of these products.