The production of a Toyota Prius involves over 100 suppliers or business marketers. The consumer demand for the car triggers ____________ demand.
A. Linked
B. Derived
C. Fluctuating
D. Stimulating
E. Controlled
Answer: B - The production of a Toyota Prius involves over 100 suppliers or business marketers. The consumer demand for the car triggers derived demand. Derived demand refers to the link that exists between consumer demand for a product and the business market for the manufacture of that product. In this example, the Toyota Prius's manufacture involves over 100 suppliers, who provide parts, equipment, expertise, and logistic support. All of these business marketers ultimately rely on the fact that there is consumer demand for this car.