A Hispanic fiesta funded by a food company is an example of
A. sponsorship marketing
B. cause-related marketing
C. green marketing
D. event marketing
E. guerrilla marketing
Answer: (D) A Hispanic fiesta event funded by a food company is an example of event marketing (D). Thus, (D) is the right answer. The only other choice that may have come close to the right answer is sponsorship marketing (A). However, there is no evidence in the question to indicate that the food company is promoting its name during the fiesta, so (A) ought to be ruled out. Cause-related marketing programs involve a partnership between profit and non-profit organizations to benefit a social cause. Since there is no evidence of a social cause in this question, (B) is incorrect. Green marketing is environmentally friendly marketing practices. There is no indication of this in the question, so (C) is incorrect. Finally, (E) is untrue because there is no evidence of covert guerilla marketing tactics being used in this question.