A local race car driver who displays advertising on his car is involved in
A. cause-related marketing
B. mobile marketing
C. sponsorship marketing
D. event marketing
E. green marketing
Answer: (C) This is a clear case of sponsorship marketing (C), which happens to be the right answer. In sponsorship marketing, a firm usually pays a celebrity to display the corporate name and/or logo usually on their apparel or automobile in order to give the firm added advertising mileage. In this question, that is what the race car driver (celebrity) is doing on behalf of his/her "sponsor."