A ___________ program is one method to build relationships with customers and increase the likelihood of future and continued engagement.
A. Family brand
B. Benchmarking
C. Promotional
D. Loyalty
E. Behavior monitoring
Answer: D - A loyalty program is one method to build relationships with customers and increase the likelihood of future and continued engagement. Loyalty programs often offer discounts or early release bonuses to customers who have purchased goods and services. These programs provide a company with the opportunity to make a customer feel distinguished and appreciated. Loyalty programs help build enduring relationships with customers, which in turn allows continued sales and engagements.