When developing a marketing communications plan, it is important to include the following implementation decisions except
A. Influencing consumer behavior
B. Mixing elements
C. Creating messages
D. Selecting desired media
E. Establishing plan momentum
Answer: A - When developing a marketing communications plan, it is important to include the following implementation decisions except influencing consumer behavior. An integrated marketing communications plan contains a well-designed marketing mix for the particular goods or services. The plan will include messages designed to target a specific population and also the media (e.g., television advertisements or events)through which the messages are promoted. Influencing consumer behavior is a product of a successful marketing communications plan.