Donna Karan's Home Collection is a collection of home accessories, such as bedding, bath, and other home essentials. This Home Collection by the clothing designer is an example of a(n) __________.
A. House of brands
B. Branded house
C. Endorsed brand
D. Sub-brand
E. Sponsored brand
Answer: C - Donna Karan's Home Collection is a collection of home accessories, such as bedding, bath, and other home essentials. This Home Collection by the clothing designer is an example of an endorsed brand. An endorsed brand is one that falls under a master brand, which in this case is the Donna Karan clothing label. Aligning this endorsed home collection with the master brand of the designer gives it greater credibility. It also provides greater ease with identity and image creation, as well as marketing and promotions communication. Finally, an endorsed brand can use the strength of the master brand to break into markets with existing strong competition