An entrepreneurial teenager decides to start a new dog-walking business aimed at dog owners who have to leave their pets at home alone during regular working hours. The teenage develops a thorough description of the people in her target market and their needs. She then comes up with a general outline of the services she will offer, some price ranges, the geographic area she will serve, and some low-cost promotion ideas. What has she developed so far?
a. a marketing program
b. a marketing plan
c. a SWOT analysis
d. a marketing strategy
e. a differentiation and segmentation
Answer: d. a marketing strategy