In its annual fundraising campaign launch in workplaces, the United Way makes sure that its logo, company information, and pamphlets are found in many places in what is referred to as ________.
A. Brand destiny
B. Brand implementation
C. Brand promise
D. Brand exposure
E. Brand launch
Answer: B - In its annual fundraising campaign launch in workplaces, the United Way makes sure that its logo, company information, and pamphlets are found in many places in what is referred to as brand implementation. Brand implementation is the consistent and constant application of an organization's image in all products, promotional materials, signage, uniforms, and other venues of recognition and presence. In launching fundraising campaigns, organizations aim to enhance the brand's image and presence in the minds of people. The return on this implementation is exemplified in recognition and the increased likelihood of donations.