Material, shape, typography, color, and composition are all elements of ______________.
A. Cultural symbolism
B. Corporate symbolism
C. Brand symbolism
D. Brand signage
E. Visual brand language
Answer: E - Material, shape, typography, color, and composition are all elements of visual brand language. Visual brand language contains unique "alphabets" of branding symbols used by marketers to develop such branding images as logos. This language communicates the company's special personality and values to the customer. It is also a central component of branding strategy, which can be applied in all marketing and promotions communication. The goal of a visual brand language is to develop a strong emotional connection with the customer that is memorable.