In the late 1990s, Disney and Universal both began to offer advertising opportunities to marketers. _________ led to brands appearing in movie scenes, such as an actor drinking juice from a bottle with the brand name clearly visible to an audience.
A. Innovative placement
B. Product placement
C. Social marketing
D. Brand placement
E. Creative marketing
Answer: B - In the late 1990s, Disney and Universal both began to offer advertisement opportunities to marketers. Product placement led to brands appearing in movie scenes, such as an actor drinking juice from a bottle with the brand name clearly visible to an audience. Product placement provided an innovative way to use entertainment as a vehicle for brands. Entertainment venues, such as television shows, movies, books, and plays, have held important roles in embedding advertisement without a dedicated outlet. In some cases, singers have had their music inserted into these venues through digital product placement.