Managers use _______________ to organize decision-making roles in a company and to further expand on the multifunctional nature of business-to-business marketing.
A. Strategy development
B. Data analysis
C. Organizational charting
D. Responsibility charting
E. Growth forecasting
Answer: D - Managers use responsibility charting to organize decision-making roles in a company and to further expand on the multifunctional nature of business-to-business marketing. Different functional areas in an organization (e.g., sales, administration, etc.) play different roles in making business marketing decisions. For example, the role of "responsible" decision maker could be a manager who has explored alternatives and made comparative analyses among companies. The role of "approve" may be another manager with the ultimate authority to approve or reject a business proposal.