Sony created a 5-minute promotional video of its upcoming action film based on a video game. The company sent it to video game stores and chains across the country in a(n) ______________ campaign.
A. Social media marketing
B. Direct mail marketing
C. Niche business marketing
D. Online marketing
E. Outdoor advertising
Answer: B - Sony created a 5-minute promotional video of its upcoming action film based on a video game. The company sent it to video game stores and chains across the country in a direct mail marketing campaign. In a direct mail marketing campaign, a company will send promotional materials, such as videos and materials, to retailers selling their products. In this instance, Sony has sent this 5-minute video to all video game stores and chains, as dedicated consumers are likely to be exposed to the video and view it.