"Psychographics" is (are)
A. lifestyle analyses
B. the study of "who wears the pants in the household" in terms of purchases
C. an analysis of a person's day-to-day pattern of living expressed as activities, interests, and opinions
D. an analysis of geographic areas for competitive study
E. Only (A) and (C) are correct
Answer: (E) Both lifestyle analyses and an analysis of a person's day-to-day living are referred to as psychographics. (A) is a true statement, but is not the best answer. (B) is totally made up and therefore incorrect. This is not a definition of a psychographic. (C) is true, but not the best choice. (D) refers to geographics, or locations of consumers.