When they monitor blips in google queries for words such as flu and fever, epidemiologists at the centers for disease control can identify specific areas of the united states that have been hit by flu outbreaks even before the local authorities notice a rise in hospital admissions. This is an example of how _________.
a. big data influences what we know and do
b. data from flu outbreaks is controlled by the media
c. data mining fails in marketing strategies
d. marketers carefully define customer segments and listen to people in their markets as never before
e. data does not travel fast enough for marketers to respond
Answer: big data influences what we know and do