Rupert's Technology is a software development company that produces educational software for private and public organizations. The company is especially well-known for its capability to observe changes in the market and how customers respond to marketing efforts, which is referred to as ________.
A. Market-linking capability
B. Research-sensing capability
C. Market-sensing capability
D. Customer-linking capability
E. Control-system capability
Answer: C - Rupert's Technology is a software development company that produces educational software for private and public organizations. The company is especially well-known for its capability to observe changes in the market and how customers respond to marketing efforts, which is referred to as market-sensing capability. In a business-to-business interaction, companies must be sensitive to how well their customers are responding to marketing communications and promotions. Given the nature of competition, a company such as Rupert's Technology would do well to keep a close eye on the market and adjust marketing and development efforts to any shifts that occur.