Business marketing strategies are increasingly encouraging partnership-type engagements between businesses. These engagements include:
A. Customized products and services
B. Reliable support services
C. Ongoing information services
D. Product decisions alignment
E. All of the above
Answer: E - Business marketing strategies are increasingly encouraging partnership-type engagements between businesses. These engagements include all of the above. Business marketing strategies are now framed as collaborative partnerships between businesses through which they learn of each other's businesses. Also included in these partnerships is the provision of reliable support services and ongoing information services before and after sales. Finally, the companies align product decisions, such as suppliers, shipping, and handling.