Which of the following statements about personal selling is (are) true?
A. There should be a desire to combine mass selling and sales promotion with personal selling.
B. It has flexibility.
C. It is direct spoken communication between buyer and seller.
D. It is expensive, especially per contact.
E. All of the above.
Answer: (E) All of the statements reflect personal selling and are true. Personal selling is part of the promotional mix of marketing. In order to make it more effective, there should be a desire to combine aspects of advertising and sales promotion (A), although this is not the most correct response. Personal selling is the most flexible (B) of all of the promotion variables; however, this is not the most correct response. (C) is true, however, not the most correct response. Personal selling is expensive (D), especially per contact, and this is one of the reasons it should be combined with the other promotional mix variables. This, however, is not the best response.