Sending out unsolicited e-mail ads is referred to as Principles of Marketing Sending out unsolicited e-mail ads is referred to as A. viral marketing B. personalized marketing C. publicity D. spamming E. brand equity Answer: (D) Spamming (D) is the term given to sending out unsolicited e-mail en masse. Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+