A __________ brand is one where there is a contractual arrangement between firms allowing one to use its brand name for a fee.

A __________ brand is one where there is a contractual arrangement between firms allowing one to use its brand name for a fee.

A __________ brand is one where there is a contractual arrangement between firms allowing one to use its brand name for a fee. 



A. franchise

B. joint venture

C. shared

D. common use

E. licensed


Answer: E. licensed


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