A __________ brand is one where there is a contractual arrangement between firms allowing one to use its brand name for a fee.
A. franchise
B. joint venture
C. shared
D. common use
E. licensed
Answer: E. licensed
A __________ brand is one where there is a contractual arrangement between firms allowing one to use its brand name for a fee.
A. franchise
B. joint venture
C. shared
D. common use
E. licensed
Answer: E. licensed