A question about choice of drink with the answers being "coffee" or "soft drink" would be considered to have:
A) categorical levels
B) metric levels
C) level metrics
D) categorical labels
E) average labels
Answer: a
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
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- Which value proposition is difficult to sustain in the long run?
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- What is positioning?
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- Market ______ evaluates each market segment's attractiveness and selects one or more segments to serve
- Which of the following is an advantage to businesses that use computer databases to manage their inventory?