Assuming that a marketing research study will answer important questions and reduce uncertainty associated with the proposed project, a major question that needs to be addressed before starting the study is:

Assuming that a marketing research study will answer important questions and reduce uncertainty associated with the proposed project, a major question that needs to be addressed before starting the study is: 



A. How will the results be presented?

B. Will observational research be considered intrusive?

C. Is top management committed to the study?

D. How will the questions be defined?

E. Who will manage the research?


Answer: C. Is top management committed to the study?


Learn More :