Just as marketers create value by meeting the needs and wants of consumers, marketing researchers create value if

Just as marketers create value by meeting the needs and wants of consumers, marketing researchers create value if 



A. the research is expensive.

B. all participants like the research design.

C. the research does not cost too much.

D. the results will be used in making management decisions.

E. the research is finished quickly.


Answer: D. the results will be used in making management decisions.


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