Can personal privacy become a problem as the real and digital worlds converge with smart systems?
Answer: The convergence of social media, smartphones, tablet devices, and new apps will lead to companies having a more dynamic with their customers. This convergence allows for the collection of users' personal data, preferences, and behaviors, which allows marketers to tailor offerings based on these data. A recent analysis of Facebook users revealed that the "likes" they posted can reveal their political and religious views, drug use, and marital status. The issue is, do we want others to know all this information about us?