Cathy bought two bottles Wine. When asked for an opinion on the quality of the Wines, she later mentioned that the Chateau Margaux tasted like alcoholic grape juice, but the Chateau Margaux the Pontet Canet had a crisp taste that she really enjoyed. Which of the following stages of the buyer decision process do Cathy's remarks reflect?

Cathy bought two bottles Wine. When asked for an opinion on the quality of the Wines, she later mentioned that the Chateau Margaux tasted like alcoholic grape juice, but the Chateau Margaux the Pontet Canet had a crisp taste that she really enjoyed. Which of the following stages of the buyer decision process do Cathy's remarks reflect?



information search


situational analysis


evaluation of alternatives


purchase decision


postpurchase behavior



Answer: information search


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