Marketing MCQ Entering Foreign Markets Equity modes tend to reflect relatively smaller commitments to overseas markets, whereas non-equity modes are indicative of relatively larger, harder-to-reverse commitments.

Equity modes tend to reflect relatively smaller commitments to overseas markets, whereas non-equity modes are indicative of relatively larger, harder-to-reverse commitments.

Entering Foreign Markets

Equity modes tend to reflect relatively smaller commitments to overseas markets, whereas non-equity modes are indicative of relatively larger, harder-to-reverse commitments.

a. true
b. false

Answer: b. false

(1) Non-equity modes: A mode of entry (exports and contractual agreements) that tends to reflect relatively smaller commitments to overseas markets.)
(2) Equity modes (A mode of entry (JV and WOS) that indicates relatively larger, harder-to-reverse commitments to overseas markets.)

Marketing MCQ

Equity modes tend to reflect relatively smaller commitments to overseas markets, whereas non-equity modes are indicative of relatively larger, harder-to-reverse commitments.

Equity modes tend to reflect relatively smaller commitments to overseas markets, whereas non-equity modes are indicative of relatively larger, harder-to-reverse commitments.

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