For new product marketers, early adopters are important because they tend to be
A. few in number.
B. the first to adopt a new product.
C. opinion leaders.
D. fond of prototypes.
E. alpha testing enthusiasts.
Answer: C. opinion leaders.
For new product marketers, early adopters are important because they tend to be
A. few in number.
B. the first to adopt a new product.
C. opinion leaders.
D. fond of prototypes.
E. alpha testing enthusiasts.
Answer: C. opinion leaders.