How is consumer panel data collected during the test marketing phase of a new product introduction?
A. Panelists complete a questionnaire about the product.
B. Panelists scan their receipts on a home scanning device.
C. Stores provide sales data to companies.
D. Consumers voluntarily go to a website to record their preferences.
E. Focus groups are held in key markets.
Answer: B. Panelists scan their receipts on a home scanning device.