How is consumer panel data collected during the test marketing phase of a new product introduction?

How is consumer panel data collected during the test marketing phase of a new product introduction? 



A. Panelists complete a questionnaire about the product.

B. Panelists scan their receipts on a home scanning device.

C. Stores provide sales data to companies.

D. Consumers voluntarily go to a website to record their preferences.

E. Focus groups are held in key markets.


Answer: B. Panelists scan their receipts on a home scanning device.


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