In social media, _______ can increase brand exposure by enabling convenient user posting of links, photos, and videos.
Answer: Facebook
-Processes 350 million photos, 4.5 billion "likes", and 10 billion messages a day
-86% of users live outside the US
-Now reaches 680 million users on smartphones and mobile devices
-To generate new customers and increase traffic to their Facebook pages, brand managers can use paid ads and sponsored stories within the Facebook advertising platform.