In social media, _______'s videos make it especially useful in explaining a complex product.

In social media, _______'s videos make it especially useful in explaining a complex product.



Answer: YouTube

-Offers great opportunity for a brand manager to produce and show a video that explains the benefits of a complex product. Since it is owned by Google, it incorporates a search engine, so users interested in a specific topic can find it easily.


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Marketing Chapter 16

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