Many restaurants offer daily specials, appetizers, entrees, and desserts not listed on their standard menu. These daily specials primarily provide the new product benefit of
A. keeping up in a market where sales come mostly from new products.
B. satisfying the changing needs of current and new customers.
C. avoiding market saturation from products that have been on the market for a long time.
D. creating diversification and reducing risk.
E. reduction in cost of ingredients.
Answer: B. satisfying the changing needs of current and new customers.