Marketers spend billions of dollars annually attempting to build effective brands. One basic benefit of a brand is that it
A. creates a basis for effective packaging.
B. provides a way for a firm to differentiate its product offerings from competitors.
C. offers consumers promotional parity.
D. allows manufacturers to capitalize on promotional expenditures.
E. reduces the need for product line depth.
Answer: B. provides a way for a firm to differentiate its product offerings from competitors.