Now that the consumer demand is building for Miranda's new organic shampoo, she and her team face a new set of decisions. Which of the following is not one of the decision items on the agenda for the team discussion of place in the marketing mix for a new product launch?
A. How much should be shipped initially to the stores?
B. Where should the merchandise be stored: at distribution centers or shipped directly to the stores?
C. Which retailers are chosen to sell the product?
D. Should slotting allowances be given to get the product into stores?
E. Should the manufacturer be involved in reordering decisions?
Answer: D. Should slotting allowances be given to get the product into stores?