One key feature of the value of a strong brand is that
A. it can protect the firm from competition.
B. it no longer needs to be supported by advertising and promotion.
C. if it becomes a generic name, the brand is worth even more.
D. it cannot be successfully imitated by a retailer's own brand.
E. competitors will typically abandon a sector altogether rather than compete.
Answer: A. it can protect the firm from competition.