Shell MasterCard, created cooperatively by Shell Oil Company and MasterCard, is an example of
A. co-branding.
B. brand extraction.
C. brand collusion.
D. a generic brand.
E. brand dilution.
Answer: A. co-branding.
Shell MasterCard, created cooperatively by Shell Oil Company and MasterCard, is an example of
A. co-branding.
B. brand extraction.
C. brand collusion.
D. a generic brand.
E. brand dilution.
Answer: A. co-branding.