Marketing MCQ Entering Foreign Markets The resource-based view argues that foreign firms need to deploy overwhelming resources and capabilities to offset their liability of foreignness.

The resource-based view argues that foreign firms need to deploy overwhelming resources and capabilities to offset their liability of foreignness.

Entering Foreign Markets

The resource-based view argues that foreign firms need to deploy overwhelming resources and capabilities to offset their liability of foreignness.

a. true
b. false

Answer: a. true

Marketing MCQ

The resource-based view argues that foreign firms need to deploy overwhelming resources and capabilities to offset their liability of foreignness.

The resource-based view argues that foreign firms need to deploy overwhelming resources and capabilities to offset their liability of foreignness.

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