Marketing MCQ Marketing Chapter 9 What level of commitment in international marketing may be most attractive when the political and economic stability of a foreign country is questionable?

What level of commitment in international marketing may be most attractive when the political and economic stability of a foreign country is questionable?

Marketing Chapter 9

What level of commitment in international marketing may be most attractive when the political and economic stability of a foreign country is questionable?

a. Joint ventures
b. Direct ownership
c. Exporting
d. Limited exporting
e. Licensing

Answer: e

Marketing MCQ

What level of commitment in international marketing may be most attractive when the political and economic stability of a foreign country is questionable?

What level of commitment in international marketing may be most attractive when the political and economic stability of a foreign country is questionable?

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