Marketing MCQ Marketing Chapter 8 In a weaker economy, some high-end brands may seek to become more attractive to additional customer segments. One way to do this is to __________ the brand.

In a weaker economy, some high-end brands may seek to become more attractive to additional customer segments. One way to do this is to __________ the brand.

Marketing Chapter 8

In a weaker economy, some high-end brands may seek to become more attractive to additional customer segments. One way to do this is to __________ the brand.

a. change

b. reduce

c. reposition

d. cheapen

Answer: c. reposition

Marketing MCQ

In a weaker economy, some high-end brands may seek to become more attractive to additional customer segments. One way to do this is to __________ the brand.

In a weaker economy, some high-end brands may seek to become more attractive to additional customer segments. One way to do this is to __________ the brand.

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