When a company launches a new product line with an existing brand name, this is known as
A. a brand extension.
B. a line extension.
C. a multi-brand.
D. a new brand.
E. co-branding.
Answer: A. a brand extension.
When a company launches a new product line with an existing brand name, this is known as
A. a brand extension.
B. a line extension.
C. a multi-brand.
D. a new brand.
E. co-branding.
Answer: A. a brand extension.